Last updated: October 1, 2025
This Cookie Policy explains how Popular Doodle (https://populardoodle.us/), referred to as “we,” “us,” or “our,” uses cookies and similar technologies when you visit the Website. It should be read together with our Privacy Statement.
1. What Are Cookies?
Cookies are small text files placed on your computer, phone, or other device when you visit a website. They are widely used to make websites work, to make them work more efficiently, and to provide information to site owners and advertisers. Similar technologies include web beacons (pixels), local storage, and device identifiers, and references to “cookies” in this policy include those technologies.
Cookies may be “session” cookies (deleted when you close your browser) or “persistent” cookies (stored until they expire or you delete them). They may be “first-party” cookies (set by us) or “third-party” cookies (set by another company, such as an analytics or advertising provider).
2. Types of Cookies We Use
Strictly Necessary Cookies
These are required for the Website to function and cannot be switched off in our systems. They support things like security, page load balancing, remembering your cookie preferences, and enabling comments. Without them, parts of the Website may not work properly.
Performance and Analytics Cookies
These help us understand how visitors interact with the Website by collecting information such as pages visited, time on site, traffic sources, and approximate location. We use Google Analytics (which may be integrated through Google Site Kit) for this purpose. The information is generally aggregated and used to improve the Website.
Functionality Cookies
These remember choices you make, such as your cookie consent preferences or details saved for the comment form, to provide a more personalized experience.
Advertising and Targeting Cookies
These are set by us or our advertising partners to display ads on the Website, deliver more relevant ads based on your interests, limit how many times you see an ad, and measure the effectiveness of ad campaigns. They may track your browser across different websites and build a profile of your interests.
Social Media Cookies
If we embed content from or provide sharing features for social platforms such as Facebook, those platforms may set cookies to recognize you and track your activity, subject to their own policies.
3. Examples of Cookies and Third Parties
The specific cookies set on the Website can change over time depending on the services in use. Common examples include:
| Cookie / Provider | Purpose | Typical Duration |
|---|---|---|
| WordPress cookies (for example, comment cookies, wordpress_test_cookie) | Remember comment form details, test whether cookies are enabled, and support site functions | Session to about 1 year |
| Google Analytics (_ga, _ga_*, _gid) | Distinguish users and collect usage statistics | Up to 2 years |
| Google advertising and ad network cookies (for example, IDE, DSID, __gads, __gpi) | Serve and measure ads, and personalize ads where permitted | Up to about 13 months |
| Other advertising partners (programmatic ad exchanges and supply-side platforms) | Deliver and measure ads, prevent repeat ads, and support interest-based advertising | Varies by provider |
| Consent preference cookie | Remember your cookie choices | Up to 1 year |
Third parties set their own cookies and are responsible for them. Please see their privacy policies for more detail, including how Google uses cookies.
4. Your Consent and Choices
Where required by law (for example, in the EEA and UK), we ask for your consent before setting non-essential cookies. You can accept, reject, or customize your choices through the cookie banner or consent settings on the Website, and you can change your mind at any time. Strictly necessary cookies are always active because the Website cannot work properly without them.
5. How to Manage and Delete Cookies
In addition to our consent tool, you can control cookies through your browser settings. You can usually block or delete cookies and set preferences for certain sites. Instructions for common browsers:
Please note that blocking some cookies may affect how the Website works and limit your access to some features.
Opting Out of Analytics and Advertising Cookies
- Google Analytics opt-out: https://tools.google.com/dlpage/gaoptout
- Google Ads Settings: https://adssettings.google.com/
- Digital Advertising Alliance (US): https://optout.aboutads.info/
- Network Advertising Initiative: https://optout.networkadvertising.org/
- Your Online Choices (EU): https://www.youronlinechoices.com/
On mobile devices, you can also limit ad tracking in your device’s privacy settings (for example, “Limit Ad Tracking” or “Ask App Not to Track” on iOS, and “Opt out of Ads Personalization” on Android).
6. Global Privacy Control
Where required by applicable law, we treat browser-based opt-out signals such as Global Privacy Control (GPC) as a request to opt out of the sale or sharing of personal information for targeted advertising.
7. Changes to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in the cookies we use or for legal or operational reasons. Changes take effect when posted on this page, and the “Last updated” date above will be revised.
8. Contact Us
If you have questions about our use of cookies, please contact us at info@populardoodle.us.